Frankie Jones is a small label aiming to make a big difference. All Frankie Jones products are proudly made in ethical fair trade workshops, that support local artisans and communities around the world. Considering every element of the creative process an investment that is carefully considered to ensure a high level of quality in their finished products.
Frankie Jones required a high end and classic branding solution that accurately represented not only their business, but also brand beliefs and values. The design references high-end fashion cues through strong, clean typography paired with hand drawn type elements to speak directly with the target audience. The visual language created was required to be flexible to deliver a strong brand presence across multiple design applications including a branding suite, rangebooks, social media and packaging.