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Deakin Higher Degree by Research social campaign 2022.
Social digital assets and display ads.
Concept development, design and digital asset creation of Deakin Higher Degree by Research overarching social campaign.
Digital marketing assets established a consistent visual identity for the HDR campaign whilst ensuring alignment with Deakin's brand DNA.
Achieving 7M+ impressions and 70k+ click throughs via social channels and display ads. Campaign achieved a consistent increase in quality traffic to the Deakin HDR landing page and associated pages. The creative assets developed assisted in achieving record levels of HDR, scholarship and prospective PhD candidature applications. Design ecosystem also utilised by the wide-reaching ‘Study with Deakin’ campaign - achieving similar successful metrics.